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Our collab brings  the best in the business  together to creative next level pop-up experiences and immersive worlds.

We work with a network of like-minded and talented people with unique skills across industries such as, film and televison, construction and fabrication, landscapes and interiors. Every project is unique so we chosoe the right team to bring your idea to life.

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Art Director & Event Designer 

Hayley Brown  (


Hayley is an ideas machine enthusiastically drivng every project to the next level. She can visually translate a brand, create  a strong concept and actualise it with detailed execution. Hayley works with  Auckland leading hospitality groups, architects and events to create emotive interiors and experiences.

Projects / Clients include:

Burning Lamb Festival  -  AL Brown & Co , Auckland Art Gallery ,  Ti Ora Tea , Viva , Janda Events,  Avroko New York ( Poni Room , Saxon & Parole, Ghost Donkey) Federal Delicatessen / Depot  / Best Ugly Bagels,   Britomart Hospitality , Burger Burger, Naumi Hotels AUckland  & Wellington

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Concept, Design & Build

Troy While 

( ) 

Mutli-talented and visionary, Troy background in hospitality, fit-outs and outdoor landscapes.  Adept at creating, well honed environments, he collides creative nous, construction acumen and the colossal crew to being our popup worlds to life. 

Hospo Man

Samrudh Akuthota 

( GG Flaming / Sataya Chai Lounge Hyderabad Hotel ) 

The food man, the drink man... the man. 

Sammy is a connoisseur of all things edible and imbibe-able. A King of the Auckland hospitality scene, he's a master of great food and great service. managing multiple restaurants, / bars and events. 

Anchor 1

Art Director & Event Designer 

Hayley Brown  (


Set Design & Fabrication

Nick Komornicki  ( buccaneer ltd) 


Nick brings next level energy, creativity and vast technical skills to every project . Orginally from the UK, Nick has a background in construction and civil engineering and has since worked globally on commerical design and development projects. and in the  Film and Television industry where he leads teams to create detailed props and set features

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Spatial Designer +

Hannah Rayneau

( ) 

Solid as a rock, Hannah's practical , down to earth attitude ensures we all get on with it and get stuff done!  With a valuable background in hospo, she is now holds a degree in  spatial design meaning she can take care or plans  and 3d models, but really she's all round superwoman. Period. 


with GG Flamingo / Sataya Chai Lounge & Choice Hospitality

The Popup Culture team recreated the eclectic Tiki hut style of Smugglers Cove San Fransisco in a Ponsonby warehouse.

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